An Inside Look at EG Integrated’s Media and Web Monitoring Service

Ken Wurdeman, Director of Public Relations

One of the key public relations services EG Integrated provides its clients is media distribution, monitoring and analysis.

EG Integrated partners with Universal Information Services for client news monitoring, research and media analysis. Universal is based right here in Omaha, Nebraska, and has been in the media monitoring business since 1908.

Universal has done a great job keeping up with the latest technology and is one of only a few companies who can provide media monitoring solutions for all media, including print, broadcast, web and social.

Smartwire

EG Integrated clients get free access to Universal’s media contacts and releasing service—Smartwire. We handle it all for you, from writing the press release, to building your media lists and distributing and tracking the release.

Using SmartWire, we can help you find key media contacts (including bloggers and other social media influencers), organize them into specific lists and distribute media releases to those recipients. We also use SmartWire to track your distribution and provide executive media analysis reports for your C-suite.

BBC-TV

Finally, we use Universal Information Services to monitor your media coverage. Recently, we helped a client with an interview for BBC TV, which reaches tens of millions of viewers around the world.

Universal provided us with professional monitoring of the broadcast and DVD copies for the client.

EG Public Relations Contact

To learn more about EG Integrated’s comprehensive line of professional public relations services, contact Ken Wurdeman in Omaha at ken@egintegrated.com.

We speak the language

When it comes to irrigation, EG Integrated speaks the language. That’s why we’ll be at the 2011 Irrigation Show in sunny San Diego Nov. 6-8, 2011.

No advertising and marketing agency is born knowing how to speak “irrigation.” It’s a language that’s learned through experience.

The members of our team have been working with agricultural and landscape clients for over 25 years. From pivots to pumps, we know the industry inside and out. And we get the chance to put it into practice daily, working with clients based out of rural Nebraska and companies with offices around the world.

EG Integrated. We understand irrigation. And no matter what you do, or where you are, we understand you too.

For more information, call Bill Ervin now at 402-614-3000 or check us out in more detail.

Lesley Fortun and Taylor Carter Join EG Integrated

EG Integrated, an Omaha-based agency focusing on advertising, branding and public relations, announces the addition of Lesley Fortun and Taylor Carter to its staff.

Fortun, who will be working on account services and business development at EG Integrated, has more than 15 years of experience in marketing, account management and media sales including television, radio, outdoor, yellow pages and online. She previously worked at Yahoo! and Dex One. A Nebraska native, Fortun received her degree in business administration with an emphasis in marketing from the University of Nebraska at Omaha.

Carter joins EG Integrated as a copywriter and production artist/coordinator. A graduate of the University of Nebraska at Lincoln with a degree in advertising, Taylor previously worked at FuzionPoint Marketing and Midtown Neighborhood Alliance in Omaha.

“EG Integrated is excited to welcome Taylor and Lesley to the team,” said Tom Ervin, Principal and Creative Director. “Their combination of account management skills, creativity and integrated marketing experience will contribute greatly to the success of our clients’ advertising and marketing goals.”

About EG Integrated

EG Integrated is a full-service advertising, branding and public relations agency located in Omaha, Neb. Founded by veteran creatives Bill and Tom Ervin, the agency specializes in brand development and strategic marketing initiatives. EG Integrated’s client roster includes international, national and local companies active in agriculture, healthcare, manufacturing, financial services, technology, and other business sectors. Visit our website for more information.

Lesley Fortun

Taylor Carter

Hoegemeyer Homecoming Field Day

Olympic bobsled gold medalist and Nebraska native Curt Tomasevicz will speak at this year’s Hoegemeyer Homecoming Field Day Aug. 12 at Hooper, Nebraska.

Tomasevicz, a former Nebraska football player, helped his bobsled team bring home the gold at the 2010 Winter Olympics. His speech, “Finding Your Own Personal Success,” will provide insight on how to find success in our everyday lives and careers. Tomasevicz will also sign autographs after his 1 p.m. presentation.

The annual Hoegemeyer Homecoming Field Day draws hundreds of growers from across the western Corn Belt to Hooper, Nebraska, home of Hoegemeyer Hybrids. The daylong event, which is free, includes tours of Hoegemeyer seed plots and facilities, farm equipment displays, raffles, a kid zone, and special discounts on Hoegemeyer Hybrids seed. Lunch also will be provided.

Hoegemeyer agronomists and product managers will be on hand throughout the day to provide details on Hoegemeyer products and answer questions from growers.

Other speakers during the event, which runs from 8 a.m. to 3 p.m., include Dr. Elwynn Taylor, professor of agricultural meteorology at Iowa State University, and Dr. Tom Hoegemeyer, chief technology officer, Hoegemeyer Hybrids.

For a complete schedule, visit www.therightseed.com.

Best-Ever Ad Taglines

Forbes magazine recently reported on the 25 greatest ad taglines. See story link. Do you agree, disagree? Are there taglines you like that weren’t included?

http://www.forbes.com/2010/05/28/nike-bmw-amex-apple-cmo-network-best-advertising-taglines.html?boxes=Homepagelighttop

New Name

EG Integrated is an Omaha-based agency focusing on advertising, branding and public relations.

“We’ve changed our name to EG Integrated to better reflect the dynamics of marketing and advertising today,” says Bill Ervin, Principal and Creative Director. “The lines between ‘new’ and ‘traditional’ media are changing faster than ever before. Our new name really conveys what we’re all about—integrating new and traditional media—for the sake of our clients.”

Ervin added, “Our agency is growing and evolving and our name and image need to reflect this evolution. We decided to differentiate ourselves as an agency who understands all of our clients’ markets and brings a highly strategic, highly creative and fully integrated approach to every project we undertake.”

EG Integrated’s client roster includes international, national and local companies active in agriculture, healthcare, manufacturing, financial services, technology, and other business sectors.

About EG Integrated

EG Integrated is a full-service advertising, branding and public relations agency located in Omaha, Neb. Founded by veteran creatives Bill and Tom Ervin, the agency specializes in brand development and strategic marketing initiatives. Visit www.egintegrated.com for more information.